Retention AI

Uplift-Based Player Reactivation

Custom pricing | 3-4x ROI | 50-60% bonus budget savings
Discuss Your Challenge

The Problem

Standard CRM gives the same bonus to everyone. But 40-45% of players would return anyway — you're overpaying loyal players and underpaying 'persuadables'.

Result: 60-70% of bonus budget wasted.

The Solution

We use Uplift modeling to predict WHO WILL DEPOSIT BECAUSE OF THE BONUS — not just who will deposit. Target only 'persuadables' (30-40% of base) and save budget on players who'd return anyway.

Key Innovations

Uplift Model

P(deposit|bonus) - P(deposit|no bonus) = real impact. We measure incremental lift, not just response.

Point of No Return

Segment-specific timing. VIP: 14 days, Newcomers: 10 days. Not "30 days for everyone".

LLM Personalization

Not "Hello {name}!" but context-aware messages based on player history, preferences, and behavior.

Game Affinity

Cross-sell similar games. Gates of Olympus → Starlight Princess = +40% LTV increase.

Expected Results

8% → 15-23% conversion rate
100% → 40-50% bonus budget (only persuadables)
3-4x ROI per campaign
18-25% churn reduction

How It Works

1

Discovery

2-3 weeks. Data audit, segmentation, Point of No Return calculation for your player base.

2

Pilot

60 days. A/B test on 3,000 players. Measure uplift vs. control group.

3

Scale

Full deployment with continuous optimization. Expand to all segments.

4

Managed Service

Ongoing campaigns, reporting, model retraining. We run retention for you.

Ready to Transform Your Retention?

Let's discuss your specific challenges and see if Retention AI is a fit.

Discuss Your Retention Challenge →

Or email: hello@arctura.games